Cohort 1 · Starts Monday, November 9 ·
You're the best person in the building. Nobody outside it knows.
In 90 days, build the six systems that make you findable, hireable and paid outside your company. A website that ranks for what you do, a public profile, a content engine, a registered business, expert network access, and a priced offer.
Online classes on your schedule. A live session with Noel every week.
Watch how Noel built it while employedStarts
Nov 9
Monday, November 9. The first online class opens that morning.
Seats left
A seat is taken when Noel accepts an application. At zero, the form becomes a waitlist.
Review
In order
Applications are read in the order they arrive. You hear back within 48 hours.
Founding price
$4,950 $7,000
Cohort 2 starts in December at $7,000.
Excellent and invisible. At the same time.
You've been promoted twice. Then nothing for years. Everyone inside the company says you're the best. Then a consultant walks in at three times your day rate, presents something you could have written in an email, and gets paid.
The difference isn't skill. They have a name people recognize, a profile that says one clear thing, and a company that can send an invoice.
You have none of those three. Yet.
Six systems. Built, not studied.
Each one is a machine that keeps running after you build it. You don't move to the next until the current one is shipped.
- 01
Positioning
One line that says who you help and with what. Signed off by Noel before you touch anything else.
- 02
Website and search
A website on your own domain, set up so search engines rank it for your name and your specialty. One page per service, proper titles, and pages that answer what people already search for. LinkedIn rewritten to say the same thing.
- 03
Content engine
A YouTube channel with your first videos published, and a weekly rhythm you can hold while employed. Every video also becomes an article on your site, so search keeps sending people to you.
- 04
Entity
A registered company, a bank account, Stripe, an invoice template and a one-page contract. The thing that lets money land. UAE walked through step by step. US and Europe covered.
- 05
Network
Approved on at least two expert networks and available for paid calls. Plus the 20-conversations method run on the contacts already in your phone.
- 06
Offer and first buyers
A scoped, priced offer on one page. And either your first paid engagement or five booked conversations with people who could pay you.
Five ways experts get paid. You'll be set up for all five.
Most people only know about one. The first one is the fastest and almost nobody has heard of it.
- Expert network calls
- Expert networks pay experienced professionals for one-hour calls with their clients, usually investors and consulting firms doing research. Paid within weeks of approval. We get you registered and approved in week 5.
- $300 to $1,000 an hour
- Advisory days
- A former colleague needs your eyes on something for two days before they sign. This is how Noel's first engagement happened.
- $2,000 to $5,000 a day
- Fixed-scope reviews
- A contract review, a vendor selection, a process audit. Scoped on one page, priced as a piece of work, not by the hour.
- $8,000 to $25,000
- Productized offers
- The same review, packaged, with a price and a Stripe link. Sold without a call.
- From a link
- Speaking, panels, advisory boards
- Comes later. Comes from being visible. Covered in week 11.
Ranges are what experienced professionals in these markets typically charge. They are not a promise of what you will earn.
Set me up for all five
Online classes on your time. Live with Noel every week.
Monday
Online class
A short recorded class on that week's system, with the templates right under it. About ten minutes. Watch it on your phone, whenever suits you.
By Thursday
You ship it
One real thing, posted in the group. A positioning line, a live site, a company registration, an offer page. Not notes. Real things.
Friday
Live with Noel
One live session every week. Noel reviews real work in front of the group. Your positioning, your site, your search pages, your offer. You see yours get fixed and everyone else's too. Recorded if you miss it.
You're paired with one other person. You check each other's homework weekly. Nobody drifts.
Live sessions are scheduled to work across Dallas, London and Dubai.
Twelve weeks. Something real ships every Friday.
Online class on Monday, your work by Thursday, live review with Noel on Friday. This is what you have at the end of each week.
Weeks 1 to 3
Get found
One clear line. A website that search engines can rank. A profile that says the same thing.
- 01
Positioning
Write the line. Three tests. Signed off.
ShippedYour one-line positioning, approved by Noel
- 02
Website
The site on your own domain, built over a weekend. Structured so search engines can read it.
ShippedYour website, live
- 03
Search and LinkedIn
SEO basics done properly: the phrases people search for, a page per service, titles that say what you do. LinkedIn rewritten to match. Proof assembled.
ShippedSearch-ready pages and a matching LinkedIn profile
Weeks 4 to 7
Get set up
A company that can invoice. A content rhythm you can hold while employed.
- 04
Entity, part 1
Which company, where, what it costs. Employment contract check.
ShippedYour company type and location decided
- 05
Entity, part 2
Bank, Stripe, invoice, one-page contract. Expert network registration.
ShippedA business that can send an invoice
- 06
Content, part 1
Your first five video ideas, from questions you already get. Setup with a phone.
ShippedFive video ideas and your recording setup
- 07
Content, part 2
First three videos published, each one turned into an article on your site. Rhythm set.
ShippedThree videos and three articles, live
Weeks 8 to 12
Get paid
Conversations, a priced offer, and the first people who could pay you.
- 08
Network
The 60-name list. The three-sentence message. 20 conversations started.
Shipped20 conversations started
- 09
Offer
Scope and price on one page. Day rate vs fixed scope. Reviewed by Noel.
ShippedYour offer page, scoped and priced
- 10
First buyers
Running the conversations. Handling "how much". Side-work conflicts.
ShippedYour first paid engagement, or five booked conversations
- 11
Scaling
Productizing the offer. Speaking and boards. What to do with the first ten clients.
ShippedA packaged version of your offer
- 12
Review
What shipped, what didn't, the next 90 days. Case study written.
ShippedYour case study and your next 90-day plan
Who's running this
Built from Dubai. First client was American.
Noel D'Costa is Chief Technology Officer at a global technology firm, running the Middle East and Africa. 25 years in enterprise technology. He led a finance transformation at a national airline that touched 29,000 people and landed on time in 18 months. He moved 84 government entities to the cloud. He's led over 800 consultants.
On the side, while employed, he built a YouTube channel that reached 13,600 subscribers and 574,000 views in its first year, published three books, launched two more sites for consultants, and registered companies in the US, the UAE and Europe.
His first paying client messaged him eleven words after seeing a video. He hasn't pitched anyone since.
- 25
- years in enterprise technology
- 29,000
- people on one airline programme
- 84
- government entities moved to the cloud
- 800+
- consultants led
Don't take my word for it. Look.
Three of the most-watched videos on the channel. All made with a phone, on evenings and weekends, while running a region.
- 13,600
- subscribers in the first year
- 574,000
- views in the first year
- 180K+
- views on the top video
Noel D'Costa
I build the systems that run the business. Then I make them smarter.
From Noel's enterprise career
“This was a very substantial undertaking and it is huge credit to Noel that the programme has delivered on time (18 months), on budget and with no major issues.”
“Noel is a very talented negotiator and has a laser focus on cost and value.”
This is for you if:
- You have 8 or more years of real experience
- You're good at your job and nobody outside your company knows it
- You're willing to be on camera, answering questions you already get asked
- You'll register a company. Not later. In week 4.
- You can give it 3 to 5 hours a week for 90 days
This is not for you if:
- You're under 7 years in. Build the proof first.
- You want income without showing your face
- You're looking for passive income
- You want to watch videos and decide later
Founding cohort
Regular price $7,000
$4,950
Half at booking. Half after 30 days.
· Starts Monday, November 9
Apply for my founding seatWhat's included:
- 12 weekly online classes, watched on your schedule
- 12 weekly live sessions with Noel
- Noel reviews your positioning, website, and offer personally
- Website and search setup: page structure, titles, and the questions people search for
- All six systems, with templates: site outline, entity checklist, invoice and contract, offer page, outreach messages
- Private cohort group, accountability pair
- Recordings of every live session
Refund rule:
Finish the first two milestones, positioning signed off and site live, and if you still want out, you get a full refund. Nobody who's done the first two has asked.
Pay in full and save
Pay $4,950 in two halves, or pay $4,500 up front and save $450.
Pay-in-full also gets one extra: a 45-minute 1:1 with Noel in week 9 to price your first offer together.
This is the founding cohort price. Cohort 2 starts in December at $7,000.
Common questions
Is it live or recorded?
Both. Each week has a short online class you watch on your own time, and one live session with Noel where he reviews your work in front of the group. Live sessions are recorded if you miss one.
I'm employed full time. Can I do this?
Noel is employed full time. Still is. Check your contract for conflict and exclusivity clauses, avoid your employer's clients, and keep it clean. Week 4 covers exactly how.
I'm not in the US or the Gulf. Does that matter?
No. Live sessions are at a time that works for Dallas, London and Dubai. Noel built all of this from Dubai and his first client was in the US. The entity week covers the US, the UAE and Europe, and the principle is the same anywhere: one company, where you live.
I don't want to be a YouTuber.
You won't be. You'll answer, on camera, one question a week that people already ask you at work. Each answer also goes on your site as an article, so search does the rest. No trends, no dancing.
I've never built a website. Is that a problem?
No. Week 2 walks you through a one-page site on your own domain, built over a weekend. Week 3 sets it up for search. No code, and Noel reviews it on the live session.
How much time does it take?
3 to 5 hours a week. One short online class, the homework, one live session. If you don't have that right now, wait for cohort 2.
What happens after I apply?
Noel reads every application himself. You'll hear back within 48 hours. If accepted, you get a Stripe link for the first half. Your seat is held for 72 hours.
What if I apply and the cohort is full?
You go on the waitlist for cohort 2 and you're first in line. No payment taken.
· Starts Monday, November 9
You already have the skills. The only thing missing is that people can see them.
The question is whether you wait another two years.
Take me to the applicationYour application
Apply for Cohort 1
Takes three minutes. Noel reads every one, in the order they arrive.
Got it.
I read every application myself. You'll hear from me within 48 hours.
In the meantime, watch the next video. It's the one about the first paying client.
You're on the list.
Cohort 2 starts in December. You'll hear first.
You're a little early for this one. Noel will still read it. If it's not the right time, you'll be first in line for a later cohort.
Watch video 2